The history of Molinari is not just the history of a company or a brand, it is instead the story of a name that became an institution both in Italy and worldwide, a name so important it is synonymous with the drink itself. Back in 1945, in Civitavecchia, Angelo Molinari, an experienced and skilled ‘liquorista’, establishes the company and creates a first-class product, with an unmistakable flavour: ‘Sambuca Extra’.
Produced for the first fourteen years by artisans following the traditional methods, Sambuca Extra Molinari quickly grew in popularity all over Italy, becoming THE EMBLEMATIC DRINK OF "LA DOLCE VITA" IN ROME. Angelo Molinari himself – helped by his kids, Marcello and Mafalda – suggested Sambuca to the bartenders and restaurants of Via Veneto, which used to serve it with coffee beans (preferably in odd number, for reasons related to superstition). The so-called "Sambuca con la mosca" (literally, "Sambuca with the fly") wins the heart of paparazzi and Stars such as Anita Ekberg, Marcello Mastroianni and Walter Chiari.