The inscription “Anno 1366” on the Stella Artois logo refers to the origin of brewing in the city of Leuven. There is a mention, in city records from 1366, of a local pub tax on the name “Den Hoorn”, (naderl. Den Hoorn, in English. Horn, as it is presented in the logo on the label of beer). The name Artois was associated with the plant in 1708, when the new owner Sebastian Artois reached the rank of master brewer. The frame that surrounds the name Stella Artois on the label refers to the traditional window frame style cartouche in Flemish architecture.
In 1926, Stella Artois was first launched as a seasonal beer specifically for the Christmas holidays. The first beer, Stella Artois, was exported to the European market in 1930. 100 million liters of Stella Artois have been produced annually since 1960. In 1993, InBev opened a new fully automated brewery in Leuven, and by 2006, total production reached more than a billion liters per year.